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Apply Importance Performance Analysis to Explore Innovation Resistance of Home Robot

Kuei-Chien Chiu 1, Chih-Sung Lai 2,3, and Hsing-Hui Chu 2,3
1. Department of Business Administration, Chaoyang University of Technology, Taichung, Taiwan
2. Department of International Business, National Taichung University of Education, Taichung, Taiwan
3. Chaoyang University of Technology, General Education Center, Taichung, Taiwan

Abstract—Owing to the rapid technological development of artificial intelligence, internet of things, precise sensor, and cloud computing and storage, diverse robots with distinctive intelligent function emerged in the market. However, the household robot market is still in the beginning phase because of little advance of technical development. The perception of consumers on home robot will be the influential factors for the development of home robot. The gap between expected and observed quality of service will determine the popularity of product. Moreover, the gap will be derived from the innovation resistance. This research employed IPA method to analyze the gap of importance and performance of consumers’ perception of home robot due to innovation resistance. A survey method with a questionnaire includes variables of tradition barriers, value barriers, risk barriers, usage barriers, and image barriers were used. The IPA analysis showed that the improvement priority is image barrier followed by value barrier. That is to say, the home robot industry has to allocate more resources to promote the image of home robot to persuade the customers the products are worthy to purchase. As for the result of IPA on barrier items, the largest score differences of importance and performance fall into quadrant IV and the top nine priorities deserve to be improved. All items of value barrier except “cheaper price” belong to quadrant IV. It suggests that the home robot industry should pay more effort to overcome the perceived value barrier of consumers.

Index Terms—importance performance analysis, innovation resistance, home robot

Cite: Kuei-Chien Chiu, Chih-Sung Lai, and Hsing-Hui Chu, "Apply Importance Performance Analysis to Explore Innovation Resistance of Home Robot," International Journal of Mechanical Engineering and Robotics Research, Vol. 9, No. 5, pp. 716-720, May 2020. DOI: 10.18178/ijmerr.9.5.716-720

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits use, distribution and reproduction in any medium, provided that the article is properly cited, the use is non-commercial and no modifications or adaptations are made.